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Wrapping up the year with a lively sense of celebration, Pokémon has brought a wave of excitement to IIT Bombay’s Techfest 2025, at the IIT Bombay campus in Powai. Transforming the grounds into a vibrant hub of interactive experiences, Pokémon Fiesta welcomed students and visitors of all ages into a world of playful
engagement, technology-led entertainment and larger-than-life moments that continued through 24 December, 2025.
Day 1 unfolded with high energy and enthusiasm as a steady stream of audiences engaged with Pokémon on-ground attractions throughout the day and into the evening. A standout attraction was a special parade featuring Pikachu dressed as Santa, which moved across the campus grounds, drawing enthusiastic cheers, photo moments and setting a festive tone for Pokémon’s presence at the fest.
Another major highlight of Pokémon Fiesta is India’s first Pokémon drone show and Maharashtra’s biggest, which debuted to an enthusiastic response on opening night and will continue to light up the skies daily at 9 PM for the remaining two days as well. Featuring an awe-inspiring display of 1,500 drones, the custom-designed aerial showcase brings the world of Pokémon to life through striking formations, including visuals of Pikachu in its recently introduced saree and kurta look.
Beyond the marquee moments, Pokémon Fiesta Pop-up continues to offer an energetic mix of interactive experiences, including a meet-and-greet with Pikachu. Beyond this, there is also a chance to explore mobile app games such as Pokémon GO and Pokémon Trading Card Game Pocket.
Both apps have seen gamers and enthusiasts gathering to explore gameplay, exchange strategies, and enjoy friendly competition. Adding to the excitement are complimentary Pikachu sun visors, which have quickly emerged as a fan-favourite takeaway, along with a bustling Pokémon merchandise booth offering plushies of the various Pokémon.
Overall, Pokémon Fiesta promises to offer visitors an opportunity to engage with Pokémon in a fresh, memorable and deeply immersive way. Speaking about the participation at Techfest 2025, Susumu Fukunaga, Corporate Officer at The Pokémon Company, said, “Our participation at Techfest, IIT Bombay 2025 has been a truly rewarding experience. The enthusiasm we witnessed across Pokémon Fiesta, including the drone show, reflects the deep affection and curiosity that audiences in India hold for Pokémon. This event allowed us to engage with students, families and young innovators in a meaningful way, and we are heartened by the enthusiasm we witnessed at every interaction. We look forward to building on the success of Pokémon Fiesta with many more dynamic, community-driven experiences across India in the coming years.”
Sharing their perspective on the collaboration, Anurag Etarvi from IIT Bombay Techfest, said, “With every edition, Techfest strives to elevate the overall experience for our audiences, and having Pokémon as part of this year’s lineup has added a new layer of excitement and energy to the campus. The engagement we are seeing across the Pokémon attractions, from the parade and interactive zones to the drone show, has been phenomenal. It has been one of the most animated zones at the fest so far, and as we moved into Day 2 and Day 3, we have always looked forward to welcoming even more visitors to experience it.”
With strong participation, visible enthusiasm and a festive atmosphere across Day 1, the showcase remained open to more visitors to experience the joy and immersive entertainment that Pokémon brings to one of India’s most anticipated youth-centric platforms. Follow Pokémon’s official Instagram account in India for updates.
The Pokémon Company was established to manage the Pokémon brand. Currently, the company develops and produces video games, which is where Pokémon originates, as well as trading card games, animated TV series and movies, merchandise, tie-up promotions, events, and the Pokémon Centre, directly managed Pokémon shops.
Pokémon began with the Pokémon Red Version and Pokémon Green Version video games, launched in Japan in 1996 for the Game Boy platform. It proceeded to expand into the realms of trading card games, TV anime, film, apps, merch, and so much more, making Pokémon a name known and loved all around the world
Susumu Fukunaga, Corporate Officer, The Pokémon Company, joined The Pokémon Company in 2000 as part of the founding team. After working in the trading card game business, film and event production, as well as sales and other business units, he now leads the content business and brand management in Asia and India as a corporate
officer. He also oversees group companies Pokémon Singapore Pte. Ltd. and Pokémon Taiwan Co., Ltd.
Source: Press Release
