Shueisha has apologized after Weekly Shonen Jump Issue #33 sold out across Japan amid a scalping frenzy driven by its bundled One Piece Card Game promotional card.
Issue #33, released on July 13, featured the final chapter of Kouji Miura’s Blue Box alongside an exclusive ONE PIECE CARD GAME card. Despite Shueisha significantly increasing the print run, copies quickly disappeared from bookstores and convenience stores, with many ending up on resale marketplaces at inflated prices.
The shortage sparked widespread frustration among readers who were unable to purchase the issue.
In a statement released on July 17, Shueisha apologized to affected readers and announced several measures to prevent similar incidents.
According to the publisher, a made-to-order special edition of Weekly Shonen Jump Issue #33 will be sold through the Jump Characters Store. The reprinted edition will not include the promotional card.
Ordering details will be announced through the magazine’s official social media channels.
Shueisha also canceled the planned bonus card of “Charlotte Pudding,” a One Piece card game, that had been scheduled for inclusion with V Jump’s October 2026 issue, which goes on sale Aug 21.
“However, the previously announced Everyone Wins mail-in campaign for the Straw Hat Crew’s Three Strongest Set Cards will proceed as scheduled,” they added.
Shueisha noted that V Jump’s September issue, releasing July 21, still advertises the canceled bonus because production deadlines prevented the notice from being revised in time.
The publisher also announced compensation for readers who were unable to purchase Issue #33. Weekly Shonen Jump Issue #35 will include two campaign tickets, allowing affected readers to continue participating in the magazine’s ongoing Jump Ticket Rally Challenge.
The application deadline will remain unchanged and is set for July 31.
They added that ONE PIECE CARD GAME promotional cards will be suspended for the foreseeable future across Weekly Shonen Jump, V Jump, and Saikyo Jump while it reviews future bonus item plans and sales methods to better ensure magazines reach readers.
Source: X
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Insane that this is still allowed to happen. I saw photos of hundreds of copies of Weekly Shonen Jump just dumped at the side of the road after the scalpers had removed the promotional card. And a friend living in Tokyo went to 11 different stores for a copy only to find every store had sold out only a couple of hours after they opened.
This issue should have been dealt with YEARS ago. (And easy to do — one issue per person. No exceptions).