Crunchyroll’s financial results for the fiscal year ending in December 2025 revealed a 63.4% year-on-year decrease in net profit. This information came to light from their public financial results which was published in the Official Gazette on May 19, 2026.
The anime streaming giant’s net profit amounted to 453 million yen, which is 786 million yen less than the 1.239 billion yen which it recorded at the end of December 2024.
The report cited total current assets of 3.422 billion yen alongside deferred assets of 8.504 billion yen, bringing total assets to 11.991 billion yen. Meanwhile, the company logged total liabilities amounting to 10.842 billion yen, leaving its total net assets at 1.149 billion yen.
Despite the decline in operating profit, Sony had previously noted in their FY2026 financial report that Crunchyroll’s earnings had actually gone up.
This was attributed to an increase in the subscription base, which went up from 17 million to 21 million active users, and also due to the strong performance of Demon Slayer: Kimetsu no Yaiba – Infinity Castle.
The decline in profits despite the reported increase in revenue points to soaring operational costs for the streamer. However, Sony has positioned anime, and in extension Crunchyroll, as a core growth driver for its future, suggesting that the company has complete faith in the anime streamer’s performance.
Interestingly Crunchyroll increased its subscription prices earlier this year, possibly with a view to pull more revenue from its existing user base. The pricing update saw the basic Fan tier increase from $7.99 to $9.99 per month, while the Mega Fan and Ultimate Fan tiers also experienced price hikes.
However, as with any price hikes, this didn’t go down well with the streamer’s userbase.
And now, the platform is running a “Ani-May” discount campaign, slashing the monthly subscription rates for introductory customers, with a view to acquire more subscribers.
While there were speculations that these moves were made to potentially offset financial losses, there is still no confirmation that the price hikes and discount campaigns are a direct response to the declining profits.
Crunchyroll is currently pushing to diversify its income through global cinema screenings, video game publishing and retail partnerships.
Source: GameBiz
