MyAnimeList & 33 inc. Team Up To Launch Anime and Manga Marketing Service ‘MAL33’


MyAnimeList, one of the world’s largest anime and manga database website, and 33 Inc., a marketing agency specializing in the entertainment sector, announced on Feb 2, 2024, that they have teamed up to launch “MAL33,” a comprehensive global marketing service designed to provide strategic and creative solutions for challenges faced in the anime and manga industry.


MAL33 aims to understand fan psychology and subsequently craft effective communication strategies aimed at them by leveraging the planning and execution prowess of 33 Inc. and the extensive big data and fan community of MyAnimeList. According to the companies, this approach was quite important considering the growth and reach of anime worldwide.

The partnership’s primary mission is to tackle challenges faced by businesses in the anime and manga realm, contributing to the growth and global spread of Japanese anime and manga culture.

Given below is an overview of MAL33:

The partnership [MAL33] will extend the distribution of information on anime and manga, traditionally focused on the Japanese audience, to cater to a global audience. Through 33 and MyAnimeList, promotional and marketing activities will bridge the gap between international fans and the captivating world of anime and manga. MAL33 is envisioned as a one-stop service, offering flexible customization according to budget constraints.

Main services include:

  1. Brand Development: Comprehensive marketing strategy planning, promotion planning, market research, and more.
  2. PR (Public Relations): Publicist services, interview booking, media relations, and more.
  3. Social Media Marketing: Account and community management, content strategy and creation, influencer marketing, etc.
  4. Advertising: Media planning and buying, collaborative marketing campaigns, anime convention exhibit support, etc.
  5. Creative: Visual design, content creation, web design, assets creation, and more.

One unique aspect of MAL33’s strategy involves tapping into MyAnimeList’s “Plan To Watch” feature. This feature is a vital indicator of popularity among both anime enthusiasts and industry professionals for upcoming anime titles. Promotions will be planned to increase overseas awareness of new anime titles, and encourage interested anime fans to bookmark it with “Add to List”.

Source: Press Release

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