Hayao Miyazaki’s upcoming anime film How Do You Live? becomes the first ever Studio Ghibli film to get simultaneous IMAX release.
How Do You Live? is creating buzz with its unconventional marketing strategy of major details such as visuals, plot, and cast, opting for a “zero promotion” approach. This unique approach has only heightened anticipation among fans and the industry.
Now, the film’s distribution plans have expanded to include IMAX, Dolby Cinema, Dolby Atmos, and DTS:X formats.
The official list of theaters screening “How Do You Live?” can be confirmed through Toho, the film’s distributor.
How Do You Live?, will open in the Japanese theatres on July 14, 2023.
Joe Hisashi has been roped in to compose music for the anime film. The film will feature 37 soundtracks including the theme song.
How Do You Live? is inspired by the 1937 novel of the same name by Yoshino Genzaburo. He added that this book is a story that has great meaning to the protagonist of his film.
The setting of the film is Second World War-era England. The sickness that claimed his mother affects book-loving 12-year-old David. He starts to hear book whispers and see images of an odd kingdom while being tormented by loneliness. One day he stumbles into that world, guided by the voice of his dead mother. Red Riding Hood gives birth to a werewolf after falling in love with a wolf, an ugly Snow White, and an evil guy who abducts children. Fairytale creatures and mythical monsters are moving in this lovely yet dreadful world of tales. A mystery journey and a boy’s maturity in conquering challenges in this tale of extraterrestrial adventure.
In October 2017, Studio Ghibli announced the film would be titled “How Do You Live?“. Studio executive, Toshio Suzuki said that Miyazaki is working on the film for his grandson as his way of saying, “Grandpa is moving onto the next world soon but he is leaving behind this film”.
In December 2020, Suzuki stated that the film was in work with no deadlines, similar to The Tale of the Princess Kaguya (2013), which took eight years to make.
He said that the animation was half-finished with production running faster, due to COVID-19 restrictions requiring them to work at home, and the film will be 125 minutes long.