Streaming giant, Crunchyroll announced on July 18, 2023, that they have collaborated with Rashmika Mandanna to celebrate and promote anime across India.

The partnership aims to bring Mandanna’s infectious passion for anime to fans all over the country, introducing them to the diverse and captivating world of anime available on Crunchyroll.

Rashmika Mandanna’s collaboration with Crunchyroll will involve her actively participating in events and activations, where she will share her excitement and enthusiasm for anime.

As an avid anime fan herself, Rashmika’s love for the anime extends to a wide range of titles across romance, action, fantasy, including iconic franchises like Naruto, Cardcaptor Sakura, and Bleach.

Rahul Purini, President of Crunchyroll, expressed his excitement about the partnership. He described Mandanna’s love for anime as contagious, energizing, and impossible to ignore. He emphasized that the collaboration with Mandanna offers a unique opportunity to invite millions of Indians to delve into the fantastical worlds, rich stories, and intricate characters that have captured the hearts of anime enthusiasts worldwide.

“Rashmika Mandanna’s passion for anime is contagious, energizing, and impossible to ignore. We are excited to partner with her and invite millions in India to dive into the fantastical worlds, rich stories and complex characters that are beloved by her and millions around the globe as we build the ultimate home for anime in India together.”

Rashmika also expressed her enthusiasm at joining forces with Crunchyroll, stating that she was thrilled to become a part of brand committed to promote anime globally.

“As an avid anime fan, I am thrilled to join hands with Crunchyroll and become a part of their family. It is an incredible brand that is committed to promoting anime globally. Anime transcends the boundaries of culture, uniting everyone through the power of stories, and I cannot wait for more and more people to experience and embark on this journey with Crunchyroll as they bring the best titles in multiple Indic languages. I am excited to meet and engage with my fellow fans and explore the infinite worlds of Anime together!“

Crunchyroll had recently announced that they have appointed Tiger Shroff as their brand ambassador for the Indian market.

Source: Press Release