Streaming giant, Crunchyroll has joined forces with Tiger Shroff, appointing him as their brand ambassador for the Indian market.
Rahul Purini, President of Crunchyroll, revealed on July 14, 2023, that Bollywood actor Tiger Shroff will be teaming up with Crunchyroll to celebrate anime in India. This collaboration represents a significant step for the brand, as they aim to establish a deeper and more authentic connection with the young and passionate anime community in the country.
Crunchyroll expressed that, given Tiger Shroff’s immense popularity, this collaboration aims to elevate and promote the Crunchyroll anime brand, engaging fans from metropolitan cities to smaller towns.
Tiger Shroff’s selection as the brand ambassador stems from his profound affinity for anime, as well as his passion for fitness and action. According to Crunchyroll, these attributes perfectly align with the wide array of action-packed anime titles offered by the platform.
Expressing his enthusiasm for the partnership, Rahul Purini stated, “We are delighted to welcome Tiger Shroff to the Crunchyroll family. As passionate fans ourselves, we share a love and respect for anime, its captivating characters, extraordinary artistry, and compelling storylines that resonate with audiences worldwide. Partnering with Tiger, we are eager to share these powerful stories and promote the anime experience to millions more across India and beyond, solidifying Crunchyroll as the ultimate home for anime fans“.
Tiger Shroff also expressed his honour at being part of the Crunchyroll family, stating, “Crunchyroll has played a pivotal role in cultivating and nurturing the growth of anime globally. As an anime fan myself, I am humbled to work with Crunchyroll in expanding the anime community in India. I deeply value their mission to create a sense of belonging for everyone. Anime has the power to inspire, educate, and entertain, and together with Crunchyroll, I am excited to bring fans closer to the vast and captivating world of possibilities, further strengthening the anime culture in our country“.
Tiger Shroff has always been open about his adoration for anime, particularly his strong fandom for Dragon Ball Z. He holds Goku in high regard, considering him both a mentor and a source of inspiration for his action-oriented work.
Source: Press Release