The United Kingdom based ITV Television network signed a deal with Anime Ltd. of Glaswegian origin for 500 episodes and 200 hours of anime series and movies. The series and movies will stream on ITVX.
The anime content to be available on ITVX contains a variety of 20+ anime series and movies. It includes titles like, “Escaflowne”, “Lupin III Part 6”, “Megalobox”, Shinichiro Watanabe’s “Cowboy Bebop” and Hideaki Anno’s “Gunbuster“. Thus, making ITVX the largest AVOD based anime streamer in UK.
This deal is also the first advertising revenue sharing contract made by ITVX.
The director of Content Partnerships and Streaming, Laura Franses says she is delighted about the deal with Anime Ltd. and that it helps develop a new business model for ITVX.
The president and CEO of Anime Ltd, says, “We could not be more pleased than to team up with ITV in our efforts to share world-class Japanese animation with new audiences and lifelong fans across the United Kingdom. With a diverse lineup of anime from some of the most impressive minds in television and film, ITVX promises to be an essential destination for anyone interested in the medium.“
About Anime Ltd,
Anime Ltd is Europe’s one of the biggest distributor for Japanese Animation. It is famous for collector’s editions of fan-favourite anime and soundtracks. It releases from some of the biggest franchises in anime including Cowboy Bebop, Attack on Titan, NEON GENESIS EVANGELION, Mobile Suit Gundam, Tokyo Ghoul, Your Name, Weathering With You, Mirai, BELLE and JUJUTSU KAISEN.
The streaming platform is set to launch in late 2022 and will be the first streaming site to allow viewers access free content with ad based revenue model. The paid subscribers of the site will also receive access to BritBox UK.
Source: Anime Ltd Website