One Piece’s Luffy Docks At Mumbai Beach To Meet Indian Anime Fans

Crunchyroll has smartly used ship Billboards on Mumbai Juhu Beach to promote the most awaited anime series.

To promote one of the most awaited anime series, One Piece, in India, the anime streaming giant Crunchyroll has launched an Out-of-home (OOH) advertising campaign across Mumbai and Delhi.

Keeping up with the theme of sea pirates, Crunchyroll has smartly used ship Billboards on Mumbai Juhu Beach to promote the most awaited anime series. With several prime OOH billboards across Mumbai and Delhi, this is Crunchyroll’s first OHH campaign in India.

Talking about the OOH campaign, Akshat Sahu, Director of Marketing at Crunchyroll said, “One Piece is one of the most iconic anime series of all time. We are thrilled to offer it on our platform for the anime fans in India who have been waiting for a long time. We were able to strike perfect creative synergies between the anime series and some OOH by using unique locations relevant to the storyline of One Piece. We are garnering the right kind of interest and attention from our audiences through this campaign.

For the first time, Indian anime fans can join the adventures of Monkey D. Luffy and his Straw Hat Pirates with the entire legendary Land of Wano story arc (Episodes 892-1077) that started streaming on Crunchyroll on September 30.

It was followed by all-new episodes weekly (starting October 1 from Episode 1078) as they simulcast globally.

Crunchyroll also announced its partnership with Black White Orange, a leading brand licensing agency, on October 9, 2023, to oversee and manage the licensing merchandise programs in India.

One Piece is a worldwide phenomenon that has been in continuous production since the series’ Japanese broadcast premiere in 1999.

The series is produced by Toei Animation and premiered on Fuji TV. It is based on Eiichiro Oda’s manga series of the same name.

Since its premiere in Japan, over 1000 episodes have been aired, and later exported to various countries around the world.

It has been serialized in Shueisha’s Shonen manga magazine Weekly Shonen Jump since July 1997, with its individual chapters compiled into 106 tankobon volumes as of July 2023.

Source: Press Release

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