Crunchyroll, the ultimate home for anime worldwide, announced its partnership with Black White Orange, a leading brand licensing agency, on October 9, 2023, to oversee and manage the licensing merchandise programs in India.

This will involve the development of fresh licensing programs with new partners and across various categories.

Crunchyroll’s platform launch event in India with stars and authentic anime fans Tiger Shroff and Rashmika Mandana earlier this year drew large crowds and excitement among fans.

Thus proving its increasing popularity nationwide.  

“Anime has captivated fans across India and this new partnership with BWO will allow us to better serve the local Indian anime community,” said Anna Songco Adamian, Vice President of Global Consumer Products, at Crunchyroll. “We’re looking forward to working with new partners to celebrate anime and grow the love of this dynamic art form across the nation!” 

Black White Orange will work closely with more than 35 anime titles available for streaming on Crunchyroll, including popular fan-favourite series like the comedic horror series Zom 100: Bucket List of The Dead, the classic mecha series Robotech, the beloved anime series following Vash the Stampede, the legendary gunman and pacifist, Trigun, and the romantic comedy My Dress-Up Darling, amongst others. Crunchyroll’s Associate Director Raphael Guimaraes will lead consumer products deals for the Indian Subcontinent.

“India stands as one of the burgeoning consumers of anime content, and this trend is on the rise, attributable to platforms like Crunchyroll and major fan events. According to a study by Rakuten Digital Commerce, anime enthusiasts in India display higher engagement levels and are inclined to spend 40% more on licensed products than the national average. Hence, we’re very confident in the success of this partnership and are super excited about collaborating with Crunchyroll to further fuel the anime love,” remarked Mitali Desai, Co-founder & COO, of Black White Orange Brands Pvt. Ltd.

Crunchyroll connects millions of global fans with their favourite anime series. Fans in India can try Crunchyroll free for 14 days by visiting crunchyroll.com/premium or by downloading the Crunchyroll application from their favourite mobile store.

Crunchyroll membership plans start as low as ₹79 per month, with payments now available through UPI.

About Crunchyroll:

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love.

In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectables, and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll translated in multiple languages for viewers worldwide.

Viewers can also access simulcasts — top series available immediately after the Japanese broadcast. The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.

About Black White Orange Brands Pvt Ltd:

Black White Orange is one of India’s leading brand licensing & consulting agencies, driven by a team that believes in breaking old thinking patterns, bringing in fresh perspectives, and encouraging creativity and innovation. BWO is a one-stop shop for brand owners looking for licensing solutions or looking to maximize brand opportunities, both within India and overseas.

BWO works closely with partners managing every step of the licensing business – brand strategy, sales, creative and product development, distribution and retail, brand collaborations and promotions, marketing and communications, legal, compliance and collections.

BWO today represents some of the biggest Indian and Global brands including the NBCUniversal & Dreamworks’ portfolio, NETFLIX, SS Rajamouli’s Baahubali, TOEI’s DragonBallz & One Piece, Kolkata Knight Riders, KFS’ Popeye, Mandrake, Cuphead & Phantom and U.S.-based design house & licensing company bCreative.

The company also runs a separate creative vertical that provides creative and design solutions including product and packaging, graphics, brand identities & retail concepts. BWO also owns 2 brands – A47.in (Celebrating India, one cool story at a time) and Shirtee.in (a patent pending ‘work from anywhere’ apparel brand).

More on www.blackwhiteorange.in  / Twitter: @BWOBrands / Facebook: BlackWhiteOrange / Instagram: @BWOBrands

Source: Press Release