Indian viewers have their hearts and minds captured by the remarkable surge in the popularity of Anime. The viewers prefer Anime over other animated content which is also highlighted by a recent study conducted by JetSynthesys.
The report further focuses on the tremendous growth potential and demand for Anime in the country. It also sheds light on the evolving perceptions and preferences of Indian audiences.
According to the study, 83% of their respondents had a strong inclination towards Anime over other animated content.
The study further identified Naruto, Death Note and Attack On Titan as the top 3 Anime loved by the Indian audience. Amongst these Naruto is the most favoured garnering 48% of the votes.
The statistic conducted by Statista further provides a testament to the genres’ growing popularity across the Indian entertainment landscape.
The Vice Chairman and MD of JetSynthesys, Rajiv Navani also acknowledged the significant interest and demand for the genre in India. He emphasized the transition in the Indian audience’s mindset where they perceived Anime as content solely for children to a genre for diverse audiences.
In the past decade, this perception shift allowed Anime to enter the mainstream conversation in India.
Furthermore, Indian Anime fans not only expressed their love for their favourite Anime series, but they also expressed their desire to learn more about Japanese culture, language, and cuisine.
Almost 50% of the respondents showed interest in exploring these aspects, demonstrating a strong interest in the broader cultural context surrounding Anime.
The study further revealed a significant demand for Anime merchandise, with 84% of participants expressing their willingness to purchase Anime-related products.
Such high demand can allow homegrown players to tap into the Anime merchandise space in India.
Albeit, it should be done legally, as several counterfeit Anime product sellers have already captured the market on Social Media, busy and bustling streets of several big cities like Mumbai, Navi Mumbai, Pune, Chennai, Bangalore, etc to name a few.
Whereas, on a global scale, the Anime market has shown substantial growth in the past several years.
A report by Maximize Market Research predicted that the global Anime market will grow at a compound annual growth rate (CAGR) of 9.5%.
Previous research conducted by Brandessence Market Research And Consulting Private Limited predicted that the Anime market will reach 43.73 billion USD by 2027.
Whereas Maximize Market Research predicts that it will touch the 50 billion USD mark, 50.57 billion USD to be exact by 2029.
As of 2021, the Asia Pacific region has dominated the Anime market and is expected to maintain its prominence in the upcoming years.
The rise of Anime in India presents entertainment value along with opportunities for collaboration between global and Indian players in the ecosystem.
With the increasing demand for Anime content, the emergence of a vibrant fan community, and the potential for monetization through merchandise and related industries, the Indian Anime market is poised for further expansion.
In conclusion, the growth of Anime in India reflects the changing preferences of Indian viewers and their increasing affinity towards this new form of animated content.
The JetSynthesys study provides valuable insights into the psyche of Indian Anime fans and also highlights the popularity of series such as Naruto, Death Note, and Attack on Titan.
Moreover, the study reveals a strong interest in Japanese culture and a high demand for Anime-related merchandise.
However, India remains a Consumer market. We, at Animehunch Private Limited, as Indian Anime fans and also as part of the industry providing the latest Anime news to global audiences, wish to see India become a Business market.
This will provide Indian storytellers and animators with a new platform to tell their stories and showcase their talent, which they outsource to the West, on Indian animated shows.
It can bring forth new intriguing stories and re-tell great epics like Mahabharat and Ramayan in an advanced format and in a more interesting way.