The April 4 issue of Japan’s Nihon Keizai Shimbun featuring an advertisement of Getsuyoubi no Tawawa (Tawawa on Monday) manga received a lot of criticism.
The newspaper published a full-page ad of protagonist Ai-chan in blue ink with the caption, “Wish you a great week ahead!”.
The editorial department of Weekly Young Magazine expanded on the ad commenting, “April 4 is the first Monday for new recruits this year. We put out a full-page ad to dispel anxiety and cheer you up.”
The official Twitter account of Comic Natalie posted an article of the same and fans found the perfect opportunity to express their opinions regarding the ad.
As of writing, the Tweet garnered over 3900 quote tweets most of whom quoted the post with negative opinions, indicating the character is “promoting the sexualization of women”, “catering to paedophiles,” and “creepy uncles and fathers”.
Some of the comments were as follows:
I really want to cry. How unpleasant and sexually injured we are because of sexual consumption with female students. How regrettable and sad you are. It’s hard to see something like this in a public place (; _;)
Nikkei newspaper publishes this. It’s easy to see that the newspaper has no policy at all. I don’t know if it’s still serialized, but I’m not surprised because it’s a newspaper that has a sensual novel on it. As usual, I don’t think there are any readers other than the fathers. But high school students shouldn’t be, they are just high school students. There is no moderation when it comes to pedophiles.
I’m not familiar with the work, but if I had an intuition about this advertisement, I would say, this is like saying to a male employee,’It’s painful to work in a company, but when you get on the train, you can enjoy a big schoolgirl with a big chest. That’s why you should cheer up. “” The scent of underage female students etc. that drifts men.
Comment forum Yaraon collected a large number of negative opinions such as:
Getsuyoubi no Tawawa is a popular content series that aims to “relieve Monday morning blues by sexually enjoying big-breasted women.” It is appalling that a major newspaper puts so much emphasis on promoting the sexualization of women, when it is already harmful. A retrograde country par excellence for women’s rights
Why are minors used as material to encourage adults? If anything, it’s essentially the other way around. And this is a problem because it’s not made by a group of high school girls, it’s made by a grown man. It would be a composition that would completely force them to do it
I am afraid of trying to cheer up the old workers with a naturally large-breasted schoolgirl .
Some netizens also pointed out that the same problem occurred with the promotion of a Red Cross blood donation campaign using Uzaki-chan from Uzaki-chan wa Asobitai! manga as an ambassador.
Initially, illustrator Himura intended the Getsuyoubi no Tawawa illustrations to provide positive motivation for workers and students alike on Monday mornings, as the role of students and workers are reflected through the characters Ai and the salaryman, respectively.
Tawawa on Monday is a collection of illustrations (most containing no dialogue) by Kiseki Himura. Himura has posted an illustration on his Twitter account every Monday starting from February 2015. An original net animation (ONA) adaptation by Pine Jam aired from October to December 2016. A second season by Yokohama Animation Laboratory aired from September to December 2021. A manga adaptation began in Kodansha’s Weekly Young Magazine in November 2020.