My Hero Academia THE MOVIE: World Heroes Mission pulled a PLUS ULTRA start at Japanese theaters smashing the box office debut ranking second in its opening weekend. In fact, the new My Hero Academia movie managed to increase its box office takings by 200.2% of the performance of the previous movie, My Hero Academia THE MOVIE Heroes: Rising.

My Hero Academia THE MOVIE: World Heroes Mission, the third feature film in the My Hero Academia anime franchise based on Kohei Horikoshi’s sci-fil action shonen manga, was released in 320 theaters across Japan on August 6, 2021.

Over the first four days of release, which was a long weekend in Japan thanks to Mountain Day being moved for the Tokyo Olympics Closing Ceremony, World Heroes Mission made more than 940 million yen (US$8.52 million) on 720,000 tickets sold. Heroes: Rising, over its entire box office run, made 1.79 billion yen (US$15.1 million), less than double what World Heroes Mission made in one weekend.

On the first day of the film’s release, World Heroes Mission earned 310 Million Yen (US$2.8 million) at the Japanese box office, nearly the same as Heroes: Rising’s first weekend, foreshadowing how much the movie will be popular among the audience.

According to Cinema Today, a Japanese entertainment news site, the film’s audience is primarily outside of its target demographic—that is to say, young women and girls, are filling up seats.

 They have reported that the film’s audience is overwhelmingly female—76.5%, and the overall audience age group is mostly in their 20s, followed by viewers in their teens and 30s.

Weekend box office Top 10 in Japan (August 7-8, 2021)

 (ticket sales basis)

 1 (new). “Fast & Furious 9” – 1.06 billion yen 2 (new).

 2 (new). “My Hero Academia THE MOVIE: World Heroes Mission” – 940 million yen

 3 (1). “BELLE” – 4 billion yen

 4 (2). “Crayon Shin-chan: Shrouded in Mystery! The Flowers of Tenkazu Academy”

 5 (3). “Tokyo Revengers” – 3.2 billion yen

 6 (4). “Jungle Cruise” – 220 million yen

 7 (new). “Cinema no Ousama”

 8 (5). “Fate/Grand Order Final Singularity – Grand Temple of Time: Solomon” – 160 million yen

 9 (new). “Taiyo no Ko”

 10 (8). “Saber + Zenkaiger: Super Hero Senki” – 320 million yen

Source: Crunchyroll