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Animation studio MAPPA released a video titled ‘1 Million Subscribers Special Movie 2022’ to celebrate the one million subscribers of their official YouTube channel.
The video “1 Million Subscribers Special Movie 2022” is a compilation of works produced by MAPPA from July 2021 to the end of 2022. Also, new song ‘Utopia’ of WurtS is used as the theme song.
The clippings from Attack On Titan The Final Season, Jujutsu Kaisen 0 the Movie, Chainsaw Man, RE-MAIN and Takt op. Destiny are edited in good tempo with the song.
In a recent interview, Mappa CEO, Manabu Otsuka also explained why they focused more in 2022 over Chainsaw Man anime compared to their other projects.
MAPPA started out as a studio which was only focused on working on the animation part, rather than focusing on the business aspect. However, as time went by, they were concerned that they would miss out on getting paid well for the hits that they create unless they begin investing in these titles.
The studio started investing little by little, until Otsuka came to the conclusion that MAPPA should be investing as much as they can on a good title. That’s how they decided to invest 100% in Chainsaw Man.
“Looking back on MAPPA’s history, our starting point was 0%, just to produce animation. We became concerned that if we didn’t invest a little, we wouldn’t get paid for too many hits, so we started investing 5% to 10%. Recently, I’ve come to the conclusion that it’s better to put as much money as possible into a good title, and ” Chainsaw Man” is the first time I’ve invested 100% in a project,” Otsuka said in the interview.
While investing 100% in a title was a huge gamble, he took the decision after talking with Makoto Kimura, MAPPA’s executive director.
Otsuka was of the opinion that its essential to take risks for growth.
The CEO also added that there was room for growth when it came to Japanese studios’ business side of things. While the country led in terms of number of anime titles that were produced, the same cannot be said for the business side of things.
While studios toil away animating a series, other aspects like merchandising, distribution and events are handled by other companies, which then reap profits out of it.
“Of course, the lack of capital at the initial stage makes this kind of situation more likely, but it is not the only reason. So I think it will be very important to have a business mindset from now on,” Otsuka added.
He pointed out how American production companies had a balance when it came to their creative and business aspects, helping them achieve global success. This was unlike Japanese animation studios, that were averse to taking risks.
This was one of the reasons how production committees came into existense.
“The difference between Japanese and American production companies is that American companies are able to materialize global business development right from the start. In other words, the returns when they succeed are extraordinary. Of course, Pixar and Disney are where they are today because they have won the big battles and achieved success. Looking at Japan in light of this, there is a strong tendency to be risk-averse from the start, such as with the production committee system,” the CEO said.
Otsuka felt that Japanese studios should strive to open up their business by their own efforts. He added that Chainsaw Man was a great opportunity for them to grow.
Otsuka ended the interview by saying that anime is becoming less of a sub-culture across the globe, thanks to hits like Demon Slayer.
Despite Chainsaw Man receiving all the focus of the Mappa staff, the fans started a petition to remake the anime. However many fans came in support of the staff. You can read what the fans had to say here:
Source: Comic Natalie
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