The film division Plaion Pictures a subsidiary of Plaion Group, which in turn is owned by Embracer Group has acquired 100% shares of United Kingdom based Anime Limited.

It has acquired all rights to all the offices of Anime Limited which are located in Britain, USA and France.

The news was initially reported by Germany based Blickpunkt:Film. With this move, Plaion intends to be the key market player when it comes to marketing and distribution of Japanese anime and manga in Europe.

Stephen Kapelari, Managing Director, Plaion Pictures stated, “We are very pleased to welcome the Anime Ltd. team to our group. By joining forces, we will continue to expand our role as a key player in the marketing and distribution of Japanese pop art content. Together we aim to be a pan-European publisher who can offer our Japanese partners a 360-degree service from marketing to sales on all relevant channels.“

John Walter, Managing Director, Plaion Pictures, further added, “I am particularly pleased that with this move, our Plaion Pictures team is growing in the UK, and we now also have a location in France. With the support of Anime Ltd., we will also be expanding our SVOD -Continue to expand Channel Aniverse. Our entire anime team would like to extend a warm welcome to the new colleagues!“

About Anime Ltd,

Anime Ltd is Europe’s one of the biggest distributor for Japanese Animation. It is famous for collector’s editions of fan-favourite anime and soundtracks. It releases from some of the biggest franchises in anime including Cowboy Bebop, Attack on Titan, NEON GENESIS EVANGELION, Mobile Suit Gundam, Tokyo Ghoul, Your Name, Weathering With You, Mirai, BELLE and JUJUTSU KAISEN.

Anime Limited is yet to confirm this news as of now.

Updated: Anime Limited released a statement on their Alltheanime blog confirming that the news is correct and that this move enables them to increase their reach to other European markets. The C-suits of the company have also given statements.

“We are looking forward to joining the team of PLAION, with whom we have already successfully collaborated via both our French and Scottish offices. Together, we are in a unique position to deliver a bespoke and streamlined approach for our business in each of the core territories in Europe. I am excited about the opportunities for growth that this deal represents.“

– Andrew Partridge, MD and co-founder of Anime Ltd

“I am happy to see that Anime Ltd. takes the next step in its development and becomes part ot a strong entertainment group with a clear vision and a promising strategy. I look forward to being able to further build up our business and unfold Anime Ltd.’s full potential to make Japanese pop culture content even more popular in Europe and the world.”

–  Cedric Littardi, co-founder and chairman of the board at Anime Ltd

Source: Blickpunkt:Film, Anime Limited Press Release