Skip to content 
Crunchyroll has launched a large-scale, multi-city marketing campaign in India to promote its latest anime series, Gachiakuta.
The initiative marks one of the streamer’s most ambitious on-ground promotions in the country, bringing the gritty, dystopian world of the series to public spaces in major cities. The campaign includes a 3D out-of-home installation at Garuda Mall in Bengaluru.
Bengaluru isn’t the only city getting the Gachiakuta treatment. Crunchyroll has rolled out high-impact transit branding in Mumbai, Delhi, Hyderabad, and Chennai. City buses wrapped in gritty artwork, full metro takeovers, and station-wide visuals are ensuring the series’ aesthetic hits millions of commuters daily.
The campaign is part of Crunchyroll’s bigger push to cement anime’s place in India’s mainstream entertainment scene. By bringing Gachiakuta’s world into everyday spaces, the streamer is reaching beyond core anime fans and introducing the medium to new audiences.
Gachiakuta streams weekly only on Crunchyroll, with Hindi, Tamil and Telugu dubs available for viewers across the country.
The anime follows Rudo, a young outcast framed for murder and exiled into this wasteland known as “The Pit.” After surviving his descent into this new world, he now must fight to survive against monstrous Trash Beasts while navigating a brutal world, hoping to return to his home and seek vengeance.
The anime adaptation is being handled by Bones Film with Fumihiko Suganuma at the helm. Hiroshi Seko is in charge of series composition, whereas Satoshi Ishino is serving as the character designer and chief animation director.
The music for the series will be created by renowned composer Taku Iwasaki.
Gachiakuta manga, written by Kei Urana along with graffiti designer Hideyoshi Andou, is being serialized in Kodansha’s Weekly Shonen Magazine.
Source: Press Release
