Demon Slayer: Kimetsu No Yaiba broke the old norm of “TV broadcasts are no longer the stars that make the work shine the most” with an estimated earning of 900 billion yen (about US$7.9 billion) range for merchandising, including food products and toys.

As the Japanese business portal Toyo Keizai reported on Friday that the Demon Slayer manga made about 10 billion yen (about US$87 million) in 2019 and about 44 billion yen (about US$385 million) in 2020 alone.

The manga had a cumulative total of 3 million copies in circulation at the end of November 2018 before the anime adaptation premiered.

The manga series then had:

3.5 million copies in April 2019 (when the anime premiered)
12 million copies as of the 17th volume in October 2019
25 million copies as of the 18th volume in December 2019
40 million copies as of the 19th volume in February 2020
60 million copies as of the 20th volume in May 2020
80 million copies as of the 21st volume in July 2020
100 million copies as of the 22nd volume in October 2020
120 million copies as of the 23rd volume in December 2020

The manga topped 150 million copies in circulation in February.

Novels have also generated an income of 2.8 billion yen, from 800,000 at the end of 2019 to 5 million at the end of 20.

LiSA’s theme song “Gurenge” used as the theme song for the first season, amassed more than 300 million yen (about 2.6 million dollars) in 2019, and another 500 million yen (about 4.4 million dollars). ) in 2020.

As for Blu-ray / DVD sales, the series made 800 million yen (about $ 7 million) in 2019 with six releases. Five more Blu-ray / DVD packages were released in 2020 for total revenue of 500 million yen (about $ 4.4 million).

The Demon Slayer – Kimetsu no Yaiba – The Movie: Mugen Train anime film opened in October 2020, becoming the highest-earning film worldwide.

The movie has since earned a total of about 51.5 billion yen (about US$450 million).

The Blu-ray Disc/DVD release of the movie has generated over 10 billion yen (about US$88 million) in revenue.

It is the first non-Hollywood or non-American film to top the yearly box office worldwide since the beginning of cinema over a century ago.

This economic zone of 1 trillion yen formed in 2020, and a considerable amount of royalties will be returned to the three animation production companies-Aniplex, Ufotable, and Shueisha.

Source: ANN, Toyo Keizai