43 Companies From 27 Countries To Join A Business Meet By JETRO For Overseas Anime Licensing

The meeting will be held for 5 days from March 6, 2023 to March 10, 2023.


Japan External Trade Organization (JETRO) will be holding AnimeJapan 2023 X JETRO Anime Contents Online Business Meeting for overseas anime licensing. The attendants of the meeting include 43 companies from 27 countries.

The list of companies and their respective countries are as follows:

JETRO Countries

The meeting will be held for 5 days from March 6, 2023 to March 10, 2023.

JETRO has already started accepting applications from Japanese companies to participate in the event. The companies are those focusing on animation works and which aim to expand their business overseas.

The participation is completely free however maximum of 50 companies will be allowed. The final date for application is January 4, 2023 at 9:00 am JST. If the application number exceeds over 50 small and medium enterprises will be given higher priority.

During the exhibition, companies will hold a series of meetings to discuss business with overseas companies. A record number of 43 buyers from 27 countries and 4 regions will participate in the event, including North, Central and South America, Europe, Asia, the Middle East and Africa.

The exhibition has applications from famous companies like Dynit of Europe, VIZ Media of the U.S., and Bilibili of China. Playverse from India will also be participating.

Various business possibilities are available. A total of several hundred business meetings are expected to be held during the exhibition.

JETRO has been conducting such drives for a long time now. However, this is the highest number of participants for this event.

Since 2020, the event has been held online due to Covid19. However, this magnifies the reach of the event.

In a bid to raise awareness about Japanese anime in U.S.A, JETRO ( Japan External Trade Organization) had launched a new project. In this project JETRO helped 5 companies raise funds via crowdfunding in US and promote making anime a reality.

This project was for companies in the Japanese animation content field and also help JETRO develop overseas markets. This will not only help JETRO raise funds for new anime projects but also create a fan base for those projects in the same country.

This project offered the following support to the 5 selected companies:

  1. Support for launching a crowdfunding website
    (Page structure and planning, writing, translation of page drafts, native checking (character restrictions apply), etc.)
  2. Promotion of the site at launch and during the funding period
    (SNS, mailing lists, newsletters, SNS advertising, press releases, publicity for overseas media, etc.)
  3. Providing reports
    (return of data analysis and effectiveness measurement, provision of advice and improvement measures for the next implementation, etc.)

The application for this project was open to all registered companies and sole proprietors who wished to produce an unpublished feature-length or a short animation project. All types of companies are welcomed for this, however, in case of large number of applications SME’s were preferred.

They started taking applications since Aug 1, 2022 for anime projects looking to be crowdfunded between November-December 2022.

The crowdfunding platform used for raising funds will be Kickstarter, the most popular for such kind in US. The shortlisted companies/individuals, their website were created in September or October 2022 and crowdfunding will start in November or December.

The deadline for submitting applications was Aug 31 at 11:00 AM JST.

Source: JETRO, JETRO 2

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